The Devil is in the Details
The smallest change can make the biggest difference. Example - golf balls. Originally, golf balls were smooth until golfers started to notice that used balls with nicks, bumps and slices seemed to fly farther compared to a smooth ball.
As used golf balls became a trend, sales of new balls declined. Engineer and manufacturer William Taylor studied what made nicked balls better than smooth ones, aiming to supply players with what they wanted. He found that these cuts were acting as “turbulators” (they induce turbulence in the layer of air next to the ball), which reduces drag when flying in the air.
After discovering this, Taylor patented a new golf ball design in 1905 introducing symmetrical nicks and cuts (today referred to as dimples) to mimic the same turbulence in the boundary layer. Thanks to William Taylor, all golf balls today have 250-400 dimples.
We’re focused on the details because small changes do make a big difference, even in men’s basics. For example, we use a flat lock stitch in our underwear as opposed to the common overlocked stitch. A flat lock stitch joins the edges of fabric with a single thread on top and below the seam. The result is a single layer of fabric, with more elasticity and no extra fabric between seams which is unsightly, uncomfortable and unnecessary.
Mack Weldon Underwear Outside:
Mack Weldon Underwear Inside: